What's in a Font?
"New York taxi numbers are . . . in Helvetica. The font is on IRS tax forms, U.S. mailboxes, and ConEd trucks. The 50-year-old sans serif font spells out countless logos: Sears. Bloomingdale’s. JCPenney. Crate & Barrel. Target. Fendi. Jeep. Toyota. Energizer. Oral-B. MetLife. Nestle. Once you realize Helvetica is everywhere, says Hustwit, “you just can’t stop thinking about it." [What's in a Font?]